Top 200 Programmatic Advertising Questions for DV 360 for Interviews

Top 200 Questions on Display & Video 360 (DV360) for 2025

Overview

These 200 questions span the full spectrum of DV360, Google’s enterprise-level demand-side platform (DSP) for programmatic advertising. They are grouped into five categories to facilitate learning and navigation:

1. DV360 Basics and Setup (Questions 1-40): Account structure, setup, and integrations.
2. Campaign Creation and Management (Questions 41-80): Building and managing campaigns.
3. Targeting and Audience Strategies (Questions 81-120): Audience segmentation and data use.
4. Bidding and Optimization (Questions 121-160): Bidding strategies and performance optimization.
5. Measurement and Reporting (Questions 161-200): Metrics, reporting, and attribution.

Each question is designed to reflect real-world applications, certification exam topics, and common interview queries. Use this list to study for the DV360 certification (available via Google Skillshop), prepare for job interviews, or troubleshoot campaign issues.

1. DV360 Basics and Setup (Questions 1-40)

These questions cover foundational knowledge, account setup, and platform navigation.

1. What is Display & Video 360 (DV360)?
2. How does DV360 differ from Google Ads?
3. What is the role of a demand-side platform ( DSP) in DV360?
4. How do you access DV360 within the Google Marketing Platform?
5. What are the key components of a DV360 account structure?
6. How do you create a new advertiser in DV360?
7. What is a partner in DV360, and how is it used?
8. How do you set up a new user role in DV360?
9. What permissions are required to manage campaigns in DV360?
10. How does DV360 integrate with Google Analytics 4 (GA4)?
11. What is the Campaign Manager 360 integration in DV360?
12. How do you link a DV360 account to a Floodlight tag?
13. What are dynamic targeting keys in DV360?
14. How do you configure a Floodlight activity in DV360?
15. What is the difference between a DV360 advertiser and a campaign?
16. How do you set up billing in DV360?
17. What inventory sources are available in DV360?
18. How do you access YouTube inventory in DV360?
19. What is the Google Audience Center in DV360?
20. How do you enable third-party data in DV360?
21. What are private marketplace (PMP) deals in DV360?
22. How do you set up a programmatic guaranteed deal?
23. What is the role of the DV360 Marketplace?
24. How do you navigate the DV360 dashboard?
25. What are line items in DV360, and how are they used?
26. How do you assign creatives to a campaign in DV360?
27. What is the difference between display and video campaigns in DV360?
28. How do you enable connected TV (CTV) inventory in DV360?
29. What are the prerequisites for launching a DV360 campaign?
30. How do you import creatives into DV360?
31. What is the role of the Creative tab in DV360?
32. How do you set up a new insertion order in DV360?
33. What is a default insertion order in DV360?
34. How do you configure frequency capping in DV360?
35. What is the difference between open exchange and private deals?
36. How do you enable viewability tracking in DV360?
37. What is the DV360 certification, and who should take it?
38. How do you access Google Skillshop for DV360 training?
39. What are the benefits of integrating DV360 with Data Studio?
40. How do you troubleshoot login issues in DV360?

2. Campaign Creation and Management (Questions 41-80)

These questions focus on building, launching, and managing campaigns.

41. How do you create a new campaign in DV360?
42. What are the different campaign types in DV360?
43. How do you select a campaign goal in DV360?
44. What is the difference between CPM and CPA goals in DV360?
45. How do you set a campaign budget in DV360?
46. What is pacing in DV360, and how do you configure it?
47. How do you duplicate a campaign in DV360?
48. What are the steps to launch a video campaign in DV360?
49. How do you create a YouTube-specific campaign in DV360?
50. What is a line item, and how do you set one up?
51. How do you assign multiple creatives to a line item?
52. What is the difference between standard and programmatic line items?
53. How do you pause a campaign in DV360?
54. What are the best practices for naming campaigns in DV360?
55. How do you edit a live campaign in DV360?
56. What is a creative rotation strategy in DV360?
57. How do you set up a display banner campaign in DV360?
58. What are the requirements for video creatives in DV360?
59. How do you configure a connected TV (CTV) campaign?
60. What is a deal ID, and how is it used in DV360?
61. How do you set up a private marketplace deal in DV360?
62. What is the difference between insertion orders and line items?
63. How do you allocate budgets across multiple line items?
64. What is the role of the campaign timeline in DV360?
65. How do you schedule a campaign in DV360?
66. What are the best practices for campaign setup in DV360?
67. How do you clone a line item in DV360?
68. What is the impact of changing a campaign’s budget mid-flight?
69. How do you manage multiple campaigns in DV360?
70. What is the difference between manual and automated campaign setup?
71. How do you set up a retargeting campaign in DV360?
72. What are the steps to create a mobile app install campaign?
73. How do you configure a native ad campaign in DV360?
74. What is the role of the DV360 Creative Studio?
75. How do you troubleshoot a campaign that isn’t delivering?
76. What are the common reasons for campaign disapproval in DV360?
77. How do you archive a campaign in DV360?
78. What is the process for bulk editing campaigns in DV360?
79. How do you set up A/B testing in DV360 campaigns?
80. What are the key considerations for scaling a DV360 campaign?

3. Targeting and Audience Strategies (Questions 81-120)

These questions explore audience segmentation, data integration, and targeting options.

81. What are the audience targeting options in DV360?
82. How do you create a first-party audience in DV360?
83. What is the difference between first-party and third-party audiences?
84. How do you import a third-party audience into DV360?
85. What is a Google Audience in DV360, and how is it used?
86. How do you set up a lookalike audience in DV360?
87. What is the role of the Audience Center 360 in DV360?
88. How do you create a custom affinity audience?
89. What are in-market audiences, and how do they work in DV360?
90. How do you configure demographic targeting in DV360?
91. What is geo-targeting, and how is it set up in DV360?
92. How do you exclude specific audiences from a campaign?
93. What is contextual targeting in DV360?
94. How do you use keyword targeting in DV360?
95. What is the difference between broad and precise targeting?
96. How do you set up a retargeting audience in DV360?
97. What are Floodlight audiences, and how are they created?
98. How do you integrate CRM data with DV360?
99. What is the role of data management platforms (DMPs) in DV360?
100. How do you use Customer Match audiences in DV360?
101. What are the privacy considerations for audience targeting in DV360?
102. How do you target connected TV (CTV) audiences?
103. What is affinity audience targeting, and when should you use it?
104. How do you combine multiple audience segments in DV360?
105. What is the difference between audience expansion and lookalike modeling?
106. How do you target users based on app activity in DV360?
107. What is the role of device targeting in DV360?
108. How do you configure language targeting in DV360?
109. What are the best practices for audience segmentation in DV360?
110. How do you troubleshoot audience delivery issues?
111. What is the impact of third-party cookie deprecation on DV360 targeting?
112. How do you use Google’s Privacy Sandbox in DV360?
113. What is the difference between audience lists and data segments?
114. How do you set up cross-device targeting in DV360?
115. What are the benefits of using YouTube audiences in DV360?
116. How do you target based on user interests in DV360?
117. What is the role of the Audience Insights report in DV360?
118. How do you optimize audience performance in DV360?
119. What are the steps to create a dynamic audience in DV360?
120. How do you ensure GDPR compliance in DV360 audience targeting?

4. Bidding and Optimization (Questions 121-160)

These questions address bidding strategies, budget optimization, and performance tuning.

121. What are the bidding strategies available in DV360?
122. How does automated bidding work in DV360?
123. What is the difference between CPM and CPC bidding?
124. How do you set up a CPA bidding strategy in DV360?
125. What is viewable CPM bidding, and when should you use it?
126. How do you configure a fixed CPM bid in DV360?
127. What is the role of machine learning in DV360 bidding?
128. How do you optimize bids for a campaign in DV360?
129. What is the difference between manual and automated bidding?
130. How do you set bid multipliers in DV360?
131. What are the best practices for bid optimization in DV360?
132. How do you troubleshoot low impression volume in DV360?
133. What is the impact of bid shading in DV360?
134. How do you use predictive bidding in DV360?
135. What is the role of the Bid Strategy report in DV360?
136. How do you optimize for viewability in DV360?
137. What is the difference between first-price and second-price auctions?
138. How do you adjust bids for specific inventory types?
139. What is the role of frequency capping in bid optimization?
140. How do you optimize a campaign for conversions in DV360?
141. What are the key metrics to monitor for bid performance?
142. How do you set up a pacing strategy in DV360?
143. What is the impact of budget constraints on bidding?
144. How do you optimize a campaign for brand awareness?
145. What is the role of the Optimization tab in DV360?
146. How do you use A/B testing for bid optimization?
147. What are the common bidding mistakes in DV360?
148. How do you scale a campaign without overspending?
149. What is the role of deal prioritization in bidding?
150. How do you optimize for lower-funnel goals in DV360?
151. What is the impact of supply path optimization on bidding?
152. How do you adjust bids for mobile vs. desktop performance?
153. What is the role of the DV360 algorithm in bid decisions?
154. How do you optimize for video completion rates in DV360?
155. What are the benefits of using programmatic guaranteed deals for bidding?
156. How do you troubleshoot overspending in DV360?
157. What is the role of the Bid Landscape report in DV360?
158. How do you optimize for cross-channel performance in DV360?
159. What are the best practices for CTV bid optimization?
160. How do you balance reach and efficiency in DV360 bidding?

5. Measurement and Reporting (Questions 161-200)

These questions focus on tracking performance, generating reports, and attribution.

161. What are the key performance metrics in DV360?
162. How do you set up conversion tracking in DV360?
163. What is a Floodlight tag, and how is it used in DV360?
164. How do you create a custom report in DV360?
165. What is the difference between view-through and click-through conversions?
166. How do you track video completions in DV360?
167. What is the role of the Attribution report in DV360?
168. How do you measure viewability in DV360?
169. What are the best practices for campaign reporting in DV360?
170. How do you integrate DV360 with Google Data Studio?
171. What is the difference between reach and impressions in DV360?
172. How do you track cross-device conversions in DV360?
173. What is the role of the Insights tab in DV360?
174. How do you measure brand lift in DV360?
175. What are the common reporting errors in DV360?
176. How do you set up a scheduled report in DV360?
177. What is the difference between standard and advanced reports?
178. How do you track app installs in DV360?
179. What is the role of the Performance report in DV360?
180. How do you measure ROI in DV360 campaigns?
181. What is the impact of attribution models on DV360 reporting?
182. How do you use last-click attribution in DV360?
183. What is the difference between linear and data-driven attribution?
184. How do you track offline conversions in DV360?
185. What are the best practices for analyzing campaign performance?
186. How do you troubleshoot discrepancies in DV360 reporting?
187. What is the role of the Audience Insights report in measurement?
188. How do you measure CTV campaign performance in DV360?
189. What are the key differences between DV360 and Google Analytics reporting?
190. How do you export a DV360 report to CSV?
191. What is the role of the Verification report in DV360?
192. How do you measure ad fraud in DV360?
193. What are the benefits of using third-party verification tools with DV360?
194. How do you set up a brand safety report in DV360?
195. What is the role of the Path to Conversion report in DV360?
196. How do you optimize reporting for stakeholder presentations?
197. What are the best practices for tracking multi-channel campaigns?
198. How do you measure incremental lift in DV360?
199. What is the impact of privacy regulations on DV360 reporting?
200. How do you ensure data accuracy in DV360 reports?

How to Use This List

• DV360 Certification Prep:
  • Focus on questions 1-40 (Basics) and 161-200 (Measurement) for foundational knowledge, as these are heavily tested in the Google Skillshop DV360 certification exam (50 questions, 75 minutes, 80% pass rate).
  • Use questions 41-120 for practical campaign and targeting scenarios, which often appear in case-study questions.
  • Practice with Skillshop’s free DV360 course and mock exams.
• Interview Preparation:
  • Prioritize questions 81-160 (Targeting and Bidding) for technical roles, as these demonstrate hands-on expertise.
  • Be ready to explain answers with examples, e.g., “I optimized a CPA campaign by adjusting bid multipliers for high-performing audiences.”
• Campaign Optimization:
  • Use questions 121-200 (Bidding and Measurement) to troubleshoot live campaigns, e.g., low impressions or overspending.
  • Refer to questions 41-80 for campaign setup best practices.